With experience at the White House, Capitol Hill, the Justice Department, two winning Presidential campaigns, the Democratic National Committee, and private sector consulting for Fortune 500 companies and leading advocacy organizations, we know what it takes to reach your audience at the highest levels. Media and politics are changing. How we communicate should change too. At 38 Paces, we take a different approach to media, tailoring our strategy to meet your vision, your voice, and your values.
From leading outlets like 60 Minutes and National Geographic to thought-provoking, candid conversations with Anthony Bourdain and Stephen Colbert, we’ve managed communications strategy across platforms and mediums at the highest levels with the voices that shape the national conversation.
At 38 Paces, we take a different approach to media. Below are Press Interviews and Media Engagements we've managed and produced:
60 Minutes -- Barack Obama: Eight Years in the White House
National Geographic -- Through The Ages, President Obama Celebrates America's National Parks (The first Virtual Reality experience of an American President)
CNN -- White House Chief of Staff Denis McDonough joins State of the Union with Jake Tapper
Rose Garden Freestyle, feat. Lin Manuel Miranda
NBC -- President Obama joins Jimmy Fallon to Slow Jam the News
South by South Lawn -- President Obama, Leonardo DiCaprio, and Climate Scientist Katharine Hayhoe talk Climate Change
CNN -- President Obama joins Anthony Bourdain's Parts Unknown in Vietnam
Time Magazine -- President Obama and Misty Copeland Interview
About Robert F. O'Donnell
Rob O'Donnell is the Founder of 38 Paces, a leading communications, consulting, and production firm. Prior to founding 38 Paces, Rob most recently served as the Director of Broadcast Media at the White House under President Obama. In that role, Rob briefed and staffed President Obama for all on camera media appearances. Rob served as part of the senior communications team that developed and executed the White House’s communications strategy and media appearances by the President. Rob also managed and oversaw daily media appearances by senior White House and Administration officials. Prior to joining the White House, Rob served as the Co-Executive Director for the House Democratic Policy & Communications Committee (DPCC) where he led the leadership office tasked with developing and executing a consistent, coherent message for House Democrats. Prior to that, he was a Vice President at SKDKnickerbocker and a press aide on President Obama’s 2012 re-election campaign and at the Department of Justice. He began his career in politics in December 2007 in Manchester, NH, dropping out of college to work on President Obama’s 2008 presidential campaign. He eventually graduated with a degree in Classics from Davidson College.
Rob also serves as an Adjunct Professor at Hunter College’s Roosevelt House, teaching a course about the changing media landscape post 9/11, and has guest lectured at New York University and Temple Emanu-el in New York City.